Johan Moerman

Advisor & director in the festival and cultural industry

With 40 years of experience as a managing in the cultural sector, I help cities and cultural organizations further in their development. As an advisor and as a director. My specialty and passion is developing a cultural program that is closely linked to the character and image of the city. This makes activities more meaningful for visitors.

As managing director of Rotterdam Festivals, I was responsible for the festival policy of the city of Rotterdam for more than 25 years and, under the brand name Uitagenda Rotterdam, for optimizing the public reach of the cultural sector.

We successfully worked on strengthening thematic clusters around Art Rotterdam, North Sea Jazz festival and Wereldhavendagen. We were also closely involved in special events such as the MTV European Music Awards, the Eurovision Song Contest, Rotterdam Culturele Hoofdstad 2001, the prologue of the Tour de France and the spectacular stairs to the roof of the Groothandelsgebouw.

After leaving Rotterdam Festivals, I worked as a consultant for the municipality of Rotterdam (future of Museum Rotterdam), the city of Prague, Czech Republic (white paper 'How festival can contribute to the cultural policy of Prague'). The island of Malta and the municipalities of Zwolle, Tilburg and Breda. Sometimes in collaboration with colleagues from my international network.

Before the establishment of Rotterdam Festivals in 1994, I was Deputy Director of De Rotterdamse Kunststichting.

Can I possibly do something for you? Let's get in touch.

Awards and prizes

In 2018 I received the Cultuurprijs from the city of Rotterdam for my contribution to the image and position of Rotterdam as a festival city. In 2012, I was inducted into the international Hall of Fame of the International Festivals and Events Association for my services to international knowledge exchange between festivals. The Rotterdam festival policy has been praised (inter)nationally for its consistent and innovative festival policy. No city has been chosen as national events city of the year so often. In 2010, 2015 and 2019, Rotterdam was chosen as the IFEA World Festivals and Events city.

"One of the most respected voices in the industry."
- Jury IFEA Hall of Fame
"Rotterdam continues to serve as a model to be emulated throughout our global industry."
- Jury IFEA World Festivals and Events City Award 2019

Management positions

RECENT

Nationale evenementenprijzen. Chairman of the jury
⦁ PUBLIQ, Cultuurnet Vlaanderen/CJP Vlaanderen /Museumjaarkaart. Brussels
Umbrella organization responsible for public outreach of the entire cultural sector in Flanders (Belgium).
Member of the board, vice-chairman
THEATER KONINGSHOF Maassluis
Cultural centre. Chairman of the board
CULTUUR CONCREET, Rotterdam
Organization that stimulates culture in the neighborhoods of Rotterdam.
Member of the board, treasurer.
INTERNATIONAL FESTIVALS AND EVENTS ASSOCIATION (IFEA) Boise, USA (until 31 December 2022)
International network for professionals in the festival sector, 2500 members worldwide, international knowledge exchange.
Member of the board, chair of international committee

EARLIER (Selection)

⦁ NEDERLANDS UITBURO
National cooperation in the field of public outreach to the cultural sector,
member of the board
⦁ AUDIENCES EUROPE NETWORK (AEN)
European cooperation and knowledge exchange in the field of audience development in the cultural sector. Chairman of the board
⦁ REGIONAL BROADCASTER RTV RIJNMOND
Member of the board, treasurer.
⦁ WITTE DE WITH FOUNDATION
Center for Visual Arts, member of the board
⦁ ROTTERDAM PHILHARMONIC GERGIEV FESTIVAL
Music festival around conductor Valery Gergiev, member of the board

johan@johanmoerman.eu

+31 6 538 930 92

Wipperspark 74 3141RD Maassluis Nederland

KvK 81943687
BTW ID NL003623468B67

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